Want a new basketball jersey? In the future, it may be as simple as pushing a button.
NBA Commissioner Adam Silver showed off a concept for the “NBA jersey of the future” that does just that. Silver, who was speaking at the NBA’s All-Star Technology Summit demoed the futuristic tech, which would let you change the player name and number on your jersey in just a few seconds.
“So hopefully I just put Michael Rubin out of business,” Silver joked, referring to the CEO of online jersey retailer Fanatics.
It’s not clear exactly how this tech might work, or how far along it might be. Silver used a smartphone app to make the change onstage, according to NBA.com. Another angle of the demo, captured by Los Angeles Times columnist Arash Markazi, makes it look like the demo was more of a projection than actually-changing jersey. Read more…