Nike just bricked its self-lacing shoes by accident

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This is the future we deserve. 

Owners of the newly released $350 Nike app-connected Adapt BB self-tying shoes have taken to the Google Play store to complain that an update left their fancy kicks bricked. That’s right, the self-lacing shoes reportedly no longer connect to the accompanying app — essentially transforming them into regular old shoes (buttons on the side of the shoes means you can still tie them). And people are pissed. 

Here’s how, according to a press release, the shoes are supposed to work: An internal “advanced power-lacing system” combines with an “app and continually updated firmware” to tie and untie your footwear. The app lets you choose your perfect fit, and the shoe adjusts to your foot’s changing size as it theoretically swells throughout a basketball game. Again, that’s how it’s supposed to work.  Read more…

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