Now Puma has self-lacing sneakers, too

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The task we learned in kindergarten is apparently too dang hard.

Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, “Fi,” giving Nike’s Adapt BB sneakers a run for their money. Puma released its first generation self-lacing shoes in 2016. But it says that the new Fi is powered by a “state of the art technology platform” that will allow your shoes to, uh, fit really well. 

Fi will apparently power other smart footwear products. Smart laces are — *gazes off into the cosmos* — just the beginning. Read more…

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