Snapchat survey finds that Snapchat makes people happy

Nothing brings joy like a grotesquely distorted face filter.

According to a Snap-commissioned survey focused on how social media makes people feel, 95 percent of Snapchat users said using the app makes them feel “happy.” 

Commissioning studies is common amongst the social media and tech industries. And while all commissioned surveys should be taken with a grain of salt — for example, the survey did not give “happiness” percentages for any other apps — Snap’s results do actually mirror some recent independent studies about how social media positively affects mood. 

The survey results also have a business upside: They serve to differentiate Snapchat from social media competitors that are increasingly getting a bad rap as the public becomes more critical and wary of the industry as a whole.  Read more…

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