The Weather Channel previews ice storm in scary immersive mixed reality

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Let Jim Cantore scare you into staying inside this weekend.

The Weather Channel meteorologist stars in a new video previewing this weekend’s winter storm, which is set to strike the Midwest and Northeast. Like the network’s previous videos about storm surges and wildfires, the segment utilizes immersive mixed reality (IMR), which means that that simulated fallout from the storm “happens” around Cantore as the video progresses. 

It also means that everything looks extremely real and scary. A power line falls. A city bus skids on the ice. Are you venturing outdoors this weekend? Please do not. Read more…

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