In our Love App-tually series, Mashable shines a light into the foggy world of online dating. It is cuffing season after all.
Digital courtship exploded with the rise of the smartphone.
Match and eHarmony laid the online groundwork decades ago, but momentum built after the first iPhone was released in 2007: Grindr was founded two years later, Tinder in 2012, and Bumble in 2014.
These apps, bolstered by location-tracking, swiping, and almighty algorithms, brought the masses to online dating. But as we look to the future, online dating companies have a new problem to tackle.
“I feel like we’ve solved the volume problem,” said Hesam Hosseini, CEO of online dating behemoth Match (Tinder, Hinge, OkCupid, and Plenty of Fish are all owned by Match). “How do you solve the quality part of that volume equation? If we’re going on a lot of dates, great, but are we really on a better path to finding a partner?” Read more…