Why Apple wants you spending more time in stores even if you’re not buying

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Apple wants you spending more time in its stores. No, not at the Genius Bar getting your iPhone battery replaced, but actually hanging out long enough to (hopefully) learn something new. 

To help make that happen, the company today announced an expansion of its in-store educational programming, called “Today at Apple,” adding 50 new sessions to its lineup of free classes. 

The courses are built around specific subjects, like coding, photography, music, and video editing and are designed to appeal to a range of ages and skill levels. There are numerous “photo walk” sessions, which help teach mobile photography skills, for example, as well as “make your own emoji” art classes for younger kids. There are also coding classes and sessions on learning how to use your iPhone’s accessibility features. Read more…

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