Yakult is enjoying a boost from its cameo in ‘To All the Boys I’ve Loved Before’

Yakult is having a moment thanks to Netflix’s delightful teen rom-com To All the Boys I’ve Loved Before.

The Japanese probiotic dairy product makes a screen cameo when our heroine Lara Jean Song Covey’s sister Kitty offers dreamboat Peter Kavinsky what appears to be its signature bottle — it’s dubbed a “Korean yogurt smoothie,” in the film.

In case you’ve never tried Yakult, it’s a fermented skim milk drink with a special strain of bacteria Lactobacillus casei — and it quite honestly tastes like liquid Skittles. It was created in Japan in 1935 and entered the U.S. market in 1999. Read more…

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