7 in 10 people in Southeast Asia scrambled to buy on ‘Singles’ Day’ via their mobiles

If you hadn’t heard, Saturday’s Singles’ Day sale in China absolutely smashed last year’s already phenomenal record, bringing in $25 billion in a day on a single shopping site — Alibaba Taobao.

Over in Southeast Asia, a quieter storm is brewing, but it’s an important indicator of a market that’s rapidly embracing ecommerce.

Lazada — incidentally majority owned by Alibaba — is of the more popular ecommerce sites that sells across the region comprising countries like Singapore, Malaysia, Thailand, and Indonesia. 

Saturday’s sale netted Lazada a pretty respectable $123 million in sales, or 6.5 million items, nearly double last year’s performance. Read more…

More about Shopping, Alibaba, Taobao, Black Friday, and Singles Day