Amazon insists on putting Alexa where no one wants it

In Jeff Bezos’s vision of the future, microwaving a potato is a multi-step, error-ridden, complicated affair. 

This much was made clear at a press event in Seattle today, where Amazon unveiled a host of new household products that integrate with the company’s voice assistant, Alexa. In doing so, Amazon succeeded in more than just debuting a voice-controlled microwave. Indeed, in the course of today’s IRL informercial the company managed to do something much more remarkable: give life to the adage that just because you can do something, doesn’t mean you should. 

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