Amazon launches in Australia, and it’s about freaking time

It’s finally happened.

After a very soft launch on Nov. 23 had Australians wondering if they’d see Amazon up and running before Christmas, the company has finally, officially launched in Australia.

One of the biggest things to happen to Australia’s retail sector, Amazon’s website has switched over from a Kindle Store presence to its fully fledged Amazon.com.au, with millions of products now ready for eager Christmas shoppers across more than 20 categories. 

It’s a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia. Local retailers like David Jones and Myer have been scrambling to launch their own “premium” in-store services and price matching strategies or revamped online stores ahead of Amazon’s arrival. Read more…

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