Amazon launches in Australia for real, but not everyone’s impressed with those prices

Following a false start last week, Amazon’s Australian store launched on Tuesday — at last.

The arrival of the internet retail giant has received plenty of media coverage in the lead up, with much of the focus on how Amazon would smash local bricks and mortar competition through better pricing and service.

So far though, the launch pricing of products on Amazon hasn’t impressed everyone. Many products are no cheaper than Australian stores, although there are smatterings of good — and terrible — deals to be had.