Amazon’s Storefronts is too little, too late for small businesses

Nice try, Amazon. Trying to make us think you’re here to support small businesses. We see you with your glossy new “Storefronts” webpage on Amazon.com. 

In case you weren’t aware, Amazon has put a ton of pressure on brick-and-mortar businesses by undercutting them on price, sometimes with its own Amazon-branded products. Plus the company (currently worth more than $900 billion) has the power to charge business owners whatever it wants to have products listed on Amazon, because, really, what other option do they have?

But don’t mind that. Storefronts is all about highlighting products “exclusively from U.S. small and medium-sized businesses.” Amazon will air national TV commercials featuring some of those very sellers. The new online store will sell items from 20,000 small businesses, spanning 25 categories from back-to-school supplies to kitchen utensils.  Read more…

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