Amid cuts, GoPro is bailing on the drone market

GoPro is coming to terms with reality. Despite its best efforts, it’s just a camera company.

The above line was written over a year ago by Mashable‘s Kerry Flynn but the line is just as true now as it was in November 2016.

On Monday, GoPro confirmed reports of layoffs, reducing its current workforce to fewer than 1,000 people, and announced it was exiting the drone business. Later, CEO Nick Woodman even hinted he’d be up for selling the company.

GoPro CEO Nick Woodman on CNBC just now said that he’d be open to being acquired “to scale GoPro even bigger” #hardwareishard

— Alex Heath 🧀🍦 (@alexeheath) January 8, 2018 Read more…

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