Apple might release a new, cheaper iPad in 2018

The iPad is great, but it’s so damn expensive. That may be about to change. 

Anonymous sources with intimate knowledge of Apple’s supply chain told DigiTimes that the tech giant is considering releasing a 9.7-inch iPad for only $259 in 2018. 

The new, inexpensive 9.7-inch iPad would be used to attract more customers that think the current model (which costs $329) is too expensive. The belief seems to be that a $70 price reduction would be enough to lure more customers into purchasing the tablet.

The sources expect Apple to release the new iPad in the second quarter of 2018. In addition to its typical consumer base, the company may try to push the device into the industrial and service sectors.  Read more…

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