Bose’s sleepbuds have one job: killing noise to help you sleep better

Sleep is a necessity, and missing out on it for whatever reason is never good.

That’s the reason sleep tech has been a booming business for the past few years, with hundreds of gadgets, mattresses, and wearables that promise to track your sleep or help you improve it. Bose thinks it can bring something to the category by attacking what it knows best: sound, or in this case, noise. 

In urban areas, noise is one of the most common reasons for losing sleep. White-noise devices for masking noise have been around for a long time, but they tend to be big, expensive, and not at all personal. 

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