Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also support AMP emails. It’s been more than a […]
View More Google makes emails more dynamic with AMP for EmailCategory: Amp+
Gmail’s new ‘AMP for Email’ will make messages more interactive
Searching the web and responding to emails can quickly turn into a mess, especially if you’re the type of person who launches a new browser tab with each new task. Lucky for you, Google is here to clean up some of the clutter.
On Tuesday, Google…
Google quietly announces plans to make over the internet as we know it
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Google is beginning a journey to transform the mobile web as we know it — but they’re trying to play it cool, guys.
In a blog post that was conspicuously not an official Google communique, the heads of Google’s Accelerated Mobile Pages (AMP) Project shared that the company is going to try to convince web standards organizations to recommend that the whole mobile web function like a non-Google proprietary version of AMP. No biggie!
Two years ago, Google realized they had to do something about the fact that web pages loaded really crappily on mobile devices. To make pages load more quickly and compatibly on smartphones, companies turned to proprietary solutions: Facebook unveiled Instant Articles, and Apple rolled out its own walled-off mobile web experience in Apple News, to name two higher-profile examples. Read more…
More about Mobile, Google, Amp, Tech, and Innovations
View More Google quietly announces plans to make over the internet as we know itGoogle promises publishers an alternative to AMP
Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole. Ideally, this means that users will… Read More
AMP for email is a terrible idea
Google just announced a plan to “modernize” email, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, Google. Send to trash. Read More
Google wants to use AMP to make email more interactive
Google’s AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format earlier today and now it’s also announcing a preview of AMP for Email. At first, that may seem like an odd combination, especially given that few people complain about how slowly… Read More
Google’s fast-loading AMP pages are coming to Gmail
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If you’ve ever browsed the web on your mobile phone (duh!), you’ve likely encounter…
Google takes AMP beyond basic posts with its new story format
For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful, Google is looking to take AMP beyond these basic stories. Read More