Uber wants to use scooters and bikes to become the ‘Amazon of transportation’

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Right now, Uber is the app you open to request a car to pick you up. But it wants to be the app where you can find a bicycle or borrow someone else’s car — and, soon, where to rent e-scooters.

On Thursday, Uber made it easier to request these non-ride-hail options with “mode switch.” Instead of hiding the options within a menu, the top of the app will now list the different Uber options: cars, bikes, scooters, and rental cars. 

Mode switching in the Uber app.

Mode switching in the Uber app.

Image: Uber

At the TechCrunch Disrupt main stage in San Francisco on Thursday, Uber CEO Dara Khosrowshahi recommitted to alternative transit options like bikes and scooters.  Read more…

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Ford charges into electric bike-sharing

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The official bike-share of San Francisco, Ford GoBike, has gone electric.

Ford GoBikes are already all over San Francisco, but starting on Tuesday, 250 electric-assist bikes will join the fleet for the same price — at least for now. 

I got to try one out ahead of time, taking a test ride through San Francisco’s crowded South of Market and hilly Potrero Hill neighborhoods. My prediction: The e-bike, a Ford GoBike Plus, will be in high demand. The motor provides a jolt of pep, and I was able to climb a fairly steep two blocks of Mississippi Street — something I never would have done on a regular bicycle. Read more…

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