Captiv8, a company offering tools for brands to manage influencer marketing campaigns, has released its 2018 Fraud Influencer Marketing Benchmark Report. The goal is to give marketers the data they need to spot fake followers — and thus, to separate the influencers with a real following from those who only offer the illusion of engagement. […]
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Captiv8 is making its influencer database available for free
You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work with. Maybe so, but that isn’t stopping the company from making its creator discovery product available for free. “We felt that we really wanted to just open up that ecosystem, […]
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