Kegel trainer startup Elvie is launching a smaller, smarter, hands-free breast pump

Elvie, a Berlin-based startup known best for its connected Kegel trainer is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra. Even with all the innovation in baby gear, breast pumps have mostly sucked (pun intended) for new moms for the past half a century. My […]

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Femtech hardware startup Elvie inks strategic partnership with UK’s NHS

Elvie, a femtech hardware startup whose first product is a sleek smart pelvic floor exerciser, has inked a strategic partnership with the UK’s National Health Service that will make the device available nationwide through the country’s free-at-the-point-of-use healthcare service so at no direct cost to the patient. It’s a major win for the startup that was […]

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Elvie’s founder says to ignore the femtech naysayers

 Elvie, the maker of a connected pelvic floor trainer that helps women with bladder control and yes, even better sex, has proven there’s a market for so-called “femtech” devices. After generating 1 million euros in its first months of direct sales, and growing 50 percent quarter-over-quarter, the company is a good indication that products for women that aren’t just… Read More

View More Elvie’s founder says to ignore the femtech naysayers