Users might hate it, but Facebook is now testing a self-serve sponsored messaging tool for small businesses that aren’t sophisticated enough to build bots. TechCrunch first reported Facebook internally building a prototype of the Messenger Broadcast tool back in November that let companies blast a message to anyone who’s already started a conversation with them. Now Facebook is… Read More
Category: Facebook Messenger Broadcast
Facebook prototypes Messenger Broadcast for businesses
Facebook may soon be ready to squeeze more money out of its 1.3 billion user chat app. The company has internally developed “Messenger Broadcast”, a self-serve mass-messaging interface that lets businesses send marketing messages to users. Facebook confirmed to TechCrunch that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as… Read More