Knotch announced yesterday that it has raised $25 million in Series B funding. The round was led by New Enterprise Associates, with NEA’s Hilarie Koplow-McAdams joining the Knotch board of directors. Rob Norman, the former chief digital officer of ad giant GroupM, is also joining the board. “Brands have a desire to understand the effectiveness […]
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Knotch launches Blueprint to help marketers find the best publishers of sponsored content
When I last wrote about Knotch, the company had just patented its color-based feedback system that helps advertisers measure the effectiveness of their sponsored content. Since then, it’s added a competitive intelligence product and now Blueprint, a tool for marketers who want to find the best topics, formats and partners to reach their desired audience. […]
View More Knotch launches Blueprint to help marketers find the best publishers of sponsored content