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Movado Group acquires watch startup MVMT

sudshr47 August 17, 2018 Startups

The Movado Group, which sells multiple brands, including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013. The company, which advertised heavily on Facebook, logged $71 million in revenue in 2017. Movado purchased the company for $100 million. “The acquisition of MVMT […]

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Tommy Hilfiger’s big idea for smart clothing is to reward you for wearing it

sudshr47 July 26, 2018

This isn’t the smart clothing of the future, but it does complete a feedback loop: Tommy Hilfiger’s new Tommy Jeans Xplore line will reward customers for wearing the product.

The clothing has an embedded Bluetooth smart tag that can connect with the companion iOS app (sorry Android users) for tracking. The smart tag is encrypted and collects product usage, location, and time — essentially what piece of clothing you’re wearing and the given location you’re wearing it. Consumers have to opt into the app and turn on the tag to get the full experience.

Mashable has reached out to both Awear Solutions, the company behind the tech, and Tommy Hilfiger to learn more about what the tag is explicitly tracking. Read more…

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Tommy Hilfiger has launched a ridiculous line of smart clothing that rewards you for wearing it

sudshr47 July 25, 2018

Here comes more smart clothing nobody asked for. Fashion brand Tommy Hilfiger today announced the launch of a new line of men’s and women’s clothing, Tommy Jeans Xplore, which comes with smart-chip embedded technology. Unlike, say, Google’s Project Jacquard and its partnership with Levi’s, the goal is not to offer access to calls, texts, maps and […]