Pivots can be the making of a startup, helping teams refocus on a good idea when previous things haven’t worked. But sometimes, they are just one more step on a difficult track. TechCrunch has learned and confirmed that Adero — an Amazon-backed maker of Bluetooth-enabled tracking tags that until last December was known as TrackR — is laying […]
View More Item tracking startup Adero is laying off 45% of staff, just weeks after it pivotedCategory: trackr
TrackR is rebranding to Adero as it looks beyond small devices to track lost items
When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Barbara startup made a big splash in the growing market for small connected dongles that you could attach to “dumb” objects like keys to keep tabs on their location. But times for the company have been challenging since then. It’s weathered layoffs; a […]
View More TrackR is rebranding to Adero as it looks beyond small devices to track lost itemsCrunch Report | Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company
Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company, Facebook is banning cryptocurrency ads and TrackR lays off 42 people. All this on Crunch Report. Read More
View More Crunch Report | Amazon, JPMorgan and Berkshire Hathaway are building a healthcare companyTrackR lays off staff, sources say 42 in total, in ongoing market contraction
It’s crunch time for TrackR, that startup that lets you use an app to find items like keys, wallets and bags that have been tagged with its small Bluetooth-based tracking devices. TechCrunch has learned and confirmed that the company has laid off a substantial proportion of its staff, as it seeks to sharpen its focus amid a wider market contraction for item-tracking businesses. The… Read More