TrendKite is making its first two acquisitions — according to CEO Erik Huddleston, they give the company “the last two components” needed for a complete PR analytics platform. Until now, TrendKite’s main selling point was the ability to look at the articles written about a company and measure things like the audience reached and the […]
View More TrendKite expands its PR analytics platform by acquiring Insightpool and Union MetricsCategory: trendkite
TrendKite raises another $11M for its PR analytics platform
TrendKite is closing out 2017 with the announcement that it’s raised an additional $11 million in funding. The Austin-based startup says it’s currently analyzing 4.2 million articles every day, and using that analysis to help both brands and agencies to measure the impact of their PR efforts. So it can identify the total audience reached by articles mentioning the company, or… Read More