The large, legacy car industry has pinned a lot of hopes and dreams on innovative startups to build the next generation of automotive technology, and today the latest chapter in that story was revealed. WayRay, a Zurich-based developer of holographic augmented reality technology and hardware — used in head-up displays that project images into a driver’s […]
View More WayRay raises $80M at a $500M valuation led by Porsche for its holographic AR display techCategory: WayRay
WayRay’s AR in-car HUD convinced me HUDs can be better
WayRay, a Swiss augmented reality technology provider, brought its in-car heads-up display solutions to CES 2018 to show what its unique approach can do. The company was showing off its NAVION aftermarket solution to the public for the first time…
View More WayRay’s AR in-car HUD convinced me HUDs can be better