A year ago, Facebook-owned WhatsApp officially introduced its standalone app aimed at small business customers. Today, the WhatsApp Business app has grown to reach 5 million business customers, the company says. And now it’s making the app easier to use on the desktop and the web by porting over several of the most popular features […]
View More WhatsApp Business app adds customer service features to its desktop and web appsCategory: whatsapp business
Wish, Netflix, Uber and ~100 others testing WhatsApp’s new Business API
Earlier this month, WhatsApp announced the launch of its first revenue-generating enterprise product, the WhatsApp Business API. The API allows businesses to respond to messages from WhatsApp users for free up to 24 hours, then charges for any responses after that point on a per message basis. Though still in a limited preview, the company […]
View More Wish, Netflix, Uber and ~100 others testing WhatsApp’s new Business APIWhatsApp officially launches its app for businesses in select markets
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate revenue by charging larger enterprises for advanced tools to… Read More