Dream of Apple Car may be dead as company dismisses 200 employees

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If you’re still dreaming of owning a shiny, white Apple Car one day, we’ve got some bad news for you: Apple just dismissed 200 employees from its autonomous vehicle group, internally dubbed Project Titan, CNBC reported Thursday.

An Apple spokesperson confirmed the news to CNBC, calling it a re-focus, with “some groups being moved to projects in other parts of the company.”

The spokesperson pointed out that the company still has a team working on autonomous systems, but its work is now focused on “several key areas.”

Layoffs, internal strife and pivots appeared to plague the project since the public first learned of it in 2014. The dream of Apple actually building a car you’ll be able to buy was severely diminished after the New York Times reported, back in 2017, that the company had refocused to build an autonomous shuttle for its employees.  Read more…

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