Finally, Instagram is getting serious about influencers tagging #ads

Instagram wants more people to share when they’re being paid to post. 

The Facebook-owned app announced Tuesday it will expand its official branded content program. Now, more users will have access to the “Paid partnership with” tag the company released to a handful of creators back in June. The company declined to share a total number but said it is the same group that has access to Instagram analytics. 

Instagram is also improving how it communicates with users when it believes they’re violating the branded content policy. The same group of creators now will receive an in-app notification if their content is flagged by Instagram’s system as branded but not disclosed. They’ll be reminded to use the official tool to tag a business.  Read more…

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