Ikea launches online shopping in Southeast Asia, starting with Singapore

Good news for late-night compulsive online shoppers in this region: Ikea has launched its e-commerce channel in Singapore, and Malaysia is next.

The Swedish furniture giant is officially ready for orders at Ikea.sg, and is scrambling to make Malaysia next, in mid-2018.

The site has quietly been live and taking orders for about seven weeks now, but Ikea is ready to properly let everyone know now, Mike King, Ikea Southeast Asia’s retail director, told Mashable.

Ikea received its first order on the site within 20 minutes of flipping the switch on, after which the volume kept growing by word of mouth, he added. Read more…

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