Snapchat loyalists just got some vindication about the shady tactics Instagram used to compete with the original ephemeral photo sharing app.
Instagram co-founders Kevin Systrom and Mike Krieger spoke on a keynote panel at the South by Southwest (SXSW) festival on Monday. In conversation with TechCrunch editor-at-large Josh Constine, Systrom and Krieger recounted what led them to add “Instagram Stories” to the platform in 2016.
The two discussed their desire at the time to “increase authenticity” and capture more moments of life. But Systrom was also surprisingly blunt when he shared another factor that inspired Instagram to add Stories. Read more…
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