Kodak announces its own cryptocurrency and sees shares rocket

Kodak just became the latest company to jump on the cryptocurrency bandwagon. Like recent random businesses that have embraced blockchain technology, such as Rich Cigars and Long Island Iced Tea, it’s seen its stock rocket.

The photography company, which went bankrupt a few years back after dragging its heels amid the digital revolution, announced KODAKCoin and an accompanying KODAKOne platform Tuesday: a “photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.”

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