Bumble is swiping right on the L.A. Clippers.

The National Basketball Association team, owned by former Microsoft CEO Steve Ballmer, has signed a multi-year deal with the dating app that includes having Bumble’s logo in the corner of Clippers’ uniforms. The team also has committed to community initiatives that will help support young women, the organizations announced Tuesday.

Company logos on NBA uniforms, a.k.ajersey sponsorships, isn’t brand new. But partnering with a dating app is quite intriguing. Bumble’s deal was an alignment in brand values, according to the companies’ announcement. Bumble is known as the women-first dating app while the Clippers is led by the largest female leadership team of the NBA, including the league’s only female president.  Read more…

More about Nba, Steve Ballmer, Bumble, Uniforms, and Clippers

Bumble is swiping right on the L.A. Clippers.

The National Basketball Association team, owned by former Microsoft CEO Steve Ballmer, has signed a multi-year deal with the dating app that includes having Bumble’s logo in the corner of Clippers’ uniforms. The team also has committed to community initiatives that will help support young women, the organizations announced Tuesday.

Company logos on NBA uniforms, a.k.ajersey sponsorships, isn’t brand new. But partnering with a dating app is quite intriguing. Bumble’s deal was an alignment in brand values, according to the companies’ announcement. Bumble is known as the women-first dating app while the Clippers is led by the largest female leadership team of the NBA, including the league’s only female president.  Read more…

More about Nba, Steve Ballmer, Bumble, Uniforms, and Clippers