Netflix revamps its TV interface, and it looks a lot better

Netflix is going back to its roots with a revamped TV interface.

Yesterday, the streaming giant announced a brand-new look for those who use the service on a TV. It’s officially launching today, but it will take Netflix some time to push the new user interface out to all compatible smart TVs, streaming boxes, cable boxes, gaming consoles, and everything else. 

Netflix’s aim with this redesign is for content to be easier to find and to help users get watching faster. It builds off the Netflix mentality of them wanting to improve the customer experience. Stephen Garcia, a Director of Product Innovation at Netflix, wrote in a blog post that the “new interface was based on rigorous research and testing around how we can make it easier to find titles on TVs.”  Read more…

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