Of course ex-Cambridge Analytica staffers are working on Trump’s 2020 campaign

Former Cambridge Analytica (CA) employees are working on Donald Trump’s 2020 reelection campaign, according to a new report from the Associated Press (AP). 

Because of course they are — it was a winning strategy, after all.

Under a new company called Data Propria, former CA-employees are reportedly planning to employ the psychographic microtargeting techniques that CA used in the 2016 presidential election and Brexit campaigns. Those are the same tactics that so inflamed the public and prompted the Cambridge Analytica scandal, when whistleblower Christopher Wylie revealed the extent of CA’s data collection from ill-gotten Facebook data, and the data’s use in influencing global politics. Read more…

More about Facebook, Trump, Cambridge Analytica, Data Propria, and Tech