Pandora tried to become more like Spotify and now it’s bleeding users

Pandora is trying to reinvent itself as more than free internet radio. But subscriptions come with a price. 

Pandora has been losing users with each earnings report, at 73.7 million active listeners this quarter compared to 78.1 million this time two years ago. 

The 4.4 million dropoff in users comes as Pandora tries to make itself a player in the on-demand music streaming wars, up against Spotify, Apple Music, and the rest. 

This quarter, Pandora touted that its total paid subscribers were up 29 percent year-over-year to 5.19 million. For comparison, Spotify has 60 million subscribers and Apple Music has about 30 million. Pandora’s subscriptions brought in $84.4 million in revenue.  Read more…

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