Roku brings premium subscriptions to Roku Channel, taking on Amazon Prime Video

A big update is coming for Roku’s free content network, Roku Channel.

The set-top box company announced on Wednesday that it will soon launch premium subscriptions on its movies, TV, and live events platform called The Roku Channel. 

Users will be able to subscribe to their favorite paid cable networks like Showtime, Starz, and Epix. Other paid subscription services coming to Roku Channel include CollegeHumor’s Dropout, Smithsonian Channel Plus, Noggin, and Tastemade. 

Roku touts that premium subscriptions can be setup with a single click. Those who subscribe to premium content via Roku Channel can manage their subscriptions through a single interface and be able to pay for each services’ fee on a single bill. Pricing for each service is the same as if your subscribed outside of Roku Channel, so the aggregated bill and management interface is really the main selling point from Roku. Premium subscription content can be viewed on any device that supports Roku Channel.  Read more…

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