Sonos targets TV viewers with its new Beam smart speaker

Today, at a special media event in San Francisco, Sonos announced a new partnership with Apple and a brand new TV speaker, the Sonos Beam.

The Sonos Beam is essentially a smaller, smarter, and cheaper version of the company’s Playbase speaker. It includes Amazon Alexa support at launch, in addition to Apple Airplay 2 connectivity, which is scheduled to arrive in July.

The new soundbar is intended for people to use in the living room, a place the company says has been ignored by other smart speaker companies, who typically focus on other areas of the home such as the bedroom or kitchen. This speaker, by comparison, is tailor made for the living room. Read more…

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