Stitch Fix’s IPO was… fine. It was fine.

Stitch Fix debuted on the stock market on Friday, and while things didn’t go quite as well as expected, they still went pretty smoothly. 

The clothing and personal styling subscription service raised $120 million in its initial public offering—making the transition from venture-funded startup to publicly traded on Wall Street—with an opening price of $16.90 a share. In its filing with the Securities and Exchange Commission in October, Stitch Fix expected a price between $18 and $20. Then Thursday night, the company downgraded expectations to $15 a share before opening a little higher Friday. The company sold 8 million shares, another downsizing from its previous 10 million target.  Read more…

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