Taxify launches in another country to challenge Uber’s ride-sharing dominance

Uber’s stronghold in Australia is about to face a challenge.

Estonian ride-sharing company Taxify launched in Sydney on Tuesday, with more than 4,000 drivers signed up so far.

“Sydney is a huge and vibrant city, and we are excited to launch in the Australian market. We are confident that locals are looking for an alternative ride hailing option, and Taxify is committed to providing both riders and drivers with what they want,” Markus Villig, founder and CEO of Taxify, said in a statement.

“We have based our business model on fairness and transparency, and it is because of this that we have had so many drivers sign up to Taxify in such a short space of time.” Read more…

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