This Amazon competitor is betting young shoppers will love its fancy boxes

One of Amazon’s biggest advantages is being the “everything store.” Shoppers can seemingly get anything they want with a few clicks, and for Prime members, there’s free and fast shipping. 

But doing “everything” is definitely not the strategy for Boxed, an online retailer that’s focused on selling household items in bulk but doesn’t offer a membership like Amazon or Costco. 

In 2017, the four-year-old company generated more than $100 million in revenue, and it expects to grow its sales by 250 percent this year. Going forward, Boxed’s focus includes reaching profitability, which its working toward in part by doubling down on its private label Prince & Spring, which isn’t mass-producing everything — at least not yet.  Read more…

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