Verizon adds a third ‘unlimited’ plan in the name of choice

For Verizon, “unlimited” is getting more complicated.

A new unlimited tier, Above Unlimited, is joining the current two tiers — Go Unlimited and Beyond Unlimited. Verizon says the whole point is to give consumers more choice, but the new tier also could make things more confusing.

The carrier first reintroduced an Unlimited plan, split between Go and Beyond tiers, last February. You could say it ignited competition, as T-Mobile matched and topped Verizon’s offering. And since then Verizon has introduced unlimited prepaid and business plans.

So how do Verizon’s unlimited plans differ from each other? They’re summarized in the table below. Read more…

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