What to expect at WWDC 2018: Apple needs to step up its AI game

Of all the events that happen in tech during the course of the year, Apple’s fall event, where the new iPhone is typically revealed, usually gets the most attention. But the keynote of its annual Worldwide Developers Conference is arguably more important, since, as a software showcase, it reveals more of what Apple is thinking about broader technology trends.

Or, looked at more critically, WWDC is when the company plays catch-up. Last year, we got HomePod (a direct response to the Amazon Echo), ARKit (nearly a year after Pokémon Go), a big iOS update that focused on productivity on the iPad (turning it into a true Surface competitor), and Apple Pay Cash (a strike against Venmo). Read more…

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