A long-running feud was thrust back into the spotlight today with a contentious report claiming that over half of Facebook’s monthly active users are actually fake.
The report, written by Facebook critic Aaron Greenspan, alleges that the social media giant has no way to accurately measure its true user base — or in other words, accounts that are matched up to real people — and that Facebook’s reported metrics substantially overestimate the number of real monthly active users.
Notably, Greenspan is a former Harvard classmate of Facebook founder and CEO Mark Zuckerberg. In 2009, Adweek reported Facebook and Greenspan reached a confidential settlement over a trademark dispute regarding the term “the Face Book.” Greenspan’s new report, however, alleges substantially more than a possibly stolen name. Read more…
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