Airlines keep upping their social media game, but it’s far from the perfect system

When travel expert Laura Begley Bloom forgot her laptop on a flight last month, she threw up a tweet in hopes of a small Christmas miracle.

Her prayers were answered. 

Bloom, who is chief content officer at Family Traveller, saw firsthand the power of social media channels and why travelers are turning to their phone apps like Twitter and Facebook to get in touch with airlines about their travel problems.

Bloom is far from alone, though her success story isn’t that common. Airlines (some more than others) continue to wrangle the onslaught of tweets, DMs, and Facebook Messages coming in from frustrated flyers, many who hope their pleas will get noticed.  Read more…

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