“Self-care” is a difficult term these days. Divorced from its original activist meaning and co-opted by capitalism, it’s become a concept companies invoke to, uh, mostly sell expensive lifestyle products.
Unlike many of its contemporaries, the self-care app Aloe Bud — which debuted in April of last year — largely succeeds in avoiding these pitfalls. Its simple interface, pleasant design, and lack of gamification make it a good option for people who want reminders to practice helpful habits, but don’t want a guilt-trippy “wellness” program.
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