Apple hires former Samsung VP in attempt to jumpstart business in Korea

Can Apple stay afloat in Samsung’s home country? It’s certainly trying. 

The tech company has hired a new general manager for its Korean division who knows the ins and outs of the market — and the competition. 

The new hire is Brandon Yoon, formerly a Samsung corporate vice president, as Apple Korea’s new general manager, reports Bloomberg. At Samsung, Yoon was responsible for overseeing digital strategy, e-commerce, marketing, social media, and new business incubation, according to his LinkedIn profile. He left Samsung in March. 

As a general manager, Yoon will take on a broad administrative role, including setting and re-evaluating long-term company goals, overseeing business strategies, and managing senior staff, according to job descriptions from Monster and the Harvard Business Review.  Read more…

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