Cable’s Netflix bundling deals aren’t stopping customers from cutting the cord

They’ve tried to play nice. They’ve tried to play hardball. But nothing the cable companies do is stopping the affliction terrorizing the TV industry.

The cord cutters are here — and they’re spreading.

Cable providers have been wringing their hands and pulling out deal after deal to try to keep cable TV subscribersMost recently, they started bundling Netflix subscriptions with cable packages (because bundling is totally something customers don’t hate at all). 

But a new report from eMarketer shows that their tactics aren’t panning out. Not only is the rate of TV watchers opting for Over The Top (OTT) service on the rise — where they just watch internet TV providers like Netflix, instead of paying for cable — it’s also accelerating faster than projected growth rates. Read more…

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