Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures. The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony. In a series of short videos, you take […]
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Eko’s ‘That Moment When’ is an interactive comedy series all about social awkwardness
A new video series called That Moment When is pretty much my kryptonite. And I mean that as a compliment. See, I’m the kind of person who has to watch shows like The Office with my hands over my eyes. Violence? Gore? Monsters? All fine. But introduce any embarrassment or social discomfort, and suddenly I’m cringing. That Moment When has plenty of discomfort, and it doubles down… Read More