An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for […]
View More Facebook redesigns biz Pages for utility as feed reach declinesCategory: Facebook Events
Facebook relaunches Events app as Facebook Local, adds bars and food
Bad news for Yelp and good news for nightlife lovers. When you want to go out, it doesn’t necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions too, Facebook is rebranding its standalone Events app as “Facebook Local”. Launching in the U.S. today on iOS and Android, Facebook Local combines events and permanent places to a… Read More
Facebook gets local with updated events app
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Facebook is thinking locally with its latest app.
The social network is rebranding its standalone events hub app to also include listings for restaurants, entertainment, and other businesses within the general vicinity of a user.
Along with invitations to events and listings of nearby happenings, users will now see business recommendations from friends, searchable maps, and a list of any Facebook connections who happen to be in the area.
“The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust,” Facebook product manager Aditya Koolwal said in a statement. Read more…
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